Website URL (If applicable)
Please describe your company, and the product or service you provide.
Now describe your company & product/service in one sentence.
When is your deadline for completing the logo?
What is your budget for this project?
How long has your company been established?
How many employees work for your company?
Is there a unique story behind your business?
Why are you looking to change the logo? What do you want the new logo to accomplish?
What do you like about your current logo?
What don't you like about your current logo?
Please write the name exactly as you would like it to appear in your logo.
Do you have a tagline? If so, What is it, and do you want it incorporated in the logo?
Do you have any specific imagery or icons that you want to include, or that you want to make sure not to include?
Do you have any color preferences, or any existing colors you'd like to use?
What attributes of your business would you like your logo to reflect?
Who are your main competitors? Please list their websites if possible
Who is the primary target audience?
What sets your company apart from the competition?
What feelings do you want your logo to convey?
If your customers had to describe your company in one word, what would it be and why?
What are the strengths of your company?
What are your weaknesses?
What are the long-term goals of the company? Where do you see your company in 5 years? 15 years?
Where will you logo mainly be used? (Print, Web, Storefront, Other)
In your opinion, what defines a successful logo?
Are there any restrictions to consider when designing the new logo?
Do you like any existing logos, and if so, why? (Please provide link to logos)
Who will be the internal decision makers on this project? Giving feedback and approvals?
Will there be anyone else involved in this project? Any third party sub-contractors or other agencies/freelancers?
Will you be requiring corporate stationery or other design services?
Do you have any other design or style notes/comments?